Packaging Design for Herbal Food Lily

Branding /Design Consulting / Packaging Design

Studio Team Work

Project Overview

This is a brand and packaging design for Lanzhou Lily, a herbal food from Lanzhou, China. The case aims to address the transformation of a local traditional food into a gift-oriented brand. Therefore, in the design process, we primarily explored the local regional characteristics of the product. We focused on returning to the herbal essence of the product while also incorporating precise considerations for the sales market. This led to the development of both brand and packaging designs. In this design project, my role involved designing the brand framework and proposing as well as executing the visual solutions for the brand.